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Step into a world where nature meets modern elegance. To celebrate the launch of their new scent collection, Country Road hosted an immersive event at The Calyx in Sydney’s Botanical Gardens. The celebration brought to life the brand’s connection to the Australian landscape, blending thoughtful design with sensory-rich experiences.

Guests entered through a striking mirrored entryway adorned with a bold Country Road sign, leading to the captivating “Valley of Mirrored Plinths.” Here, 18 sleek displays showcased six distinct fragrances, with each scent presented in its own spray bottle. These bottles were placed atop plinths layered with moss, floral mounds, and decals of their hero ingredients, offering an immersive sensory experience. Guests were invited to interact with the spray bottles, discovering each fragrance firsthand and creating a deeper connection to the brand’s story through scent exploration.

At the heart of the event, a grass island installation featured mirrored semi-circles that elegantly displayed the entire fragrance range. Adorned with flowing moss and lush floral arrangements, the installation symbolised Country Road’s enduring bond with nature. Every detail of the event was thoughtfully curated to enhance the guest experience, leaving a lasting impression while sparking significant social media engagement.

Approach / HOW WE DID IT

Over the course of two months, The Concierge Agency expertly managed every aspect of bringing Country Road’s new scent collection launch to life. From coordinating media pitching and curating a targeted guest list to developing campaign messaging and perfecting every element of the event’s creative production, the team delivered a seamless execution. Each design detail was thoughtfully crafted to reflect the brand’s identity, creating an immersive experience that resonated deeply with guests and celebrated Country Road’s entry into the fragrance space.

Arbory Afloat brought Australia’s love for summer BBQs to life, highlighting HexClad’s premium cookware through a dynamic culinary experience.

Guests, including media and KOLs, were treated to an array of epicurean stations, from an interactive serve-yourself area to a BBQ station and curated vegetarian options, all showcasing HexClad’s cutting-edge performance in action. Chefs demonstrated the cookware’s versatility live, bringing the brand’s promise of quality and innovation to the forefront.

A standout moment of the event was the on-site engraving station, where attendees personalised HexClad knives as bespoke keepsakes. The experience also featured a BBQ masterclass led by top chefs, who used HexClad cookware to perfect flame-seared meats, seafood, and vegetables, creating a sensory celebration of culinary excellence.

The event’s hero display of HexClad products served as a captivating focal point, driving significant social media engagement and earning valuable editorial coverage, amplifying HexClad’s presence and impact across the Australian market.

Approach / HOW WE DID IT

The Concierge Agency delivered a highly curated event that embodied HexClad’s premium brand values. From coordinating media outreach and managing the guest list to crafting an immersive on-site experience, every detail was executed flawlessly. The team worked closely with chefs and brand partners to create moments that resonated with attendees, seamlessly blending live cooking, personalization, and storytelling to leave a lasting impression.

Step into a world where history meets innovation. To mark its 250th anniversary, Birkenstock hosted a three-day pop-up event in Sydney’s CBD, inviting the public, media, and KOLs to celebrate the brand’s enduring legacy and the launch of its Care Essentials range. The exhibition wove together archival prints spanning centuries, telling the story of Birkenstock’s evolution from a heritage footwear brand to a champion of holistic well-being.

Guests were also immersed in a serene space where tranquil reflexology massages underscored Birkenstock’s commitment to comfort and self-care, while the Care Essentials collection introduced a new era of restorative solutions. The exhibition’s natural design, featuring organic stone plinths and earthy tones, reflected the brand’s deep-rooted connection to the environment, seamlessly tying together the Artefact, Gallery, and Skincare displays.

This harmonious blend of history, care, and design sparked a wave of social media buzz and garnered significant editorial attention, extending the impact of the celebration far beyond the event’s conclusion.

Approach / HOW WE DID IT

Over three months, The Concierge Agency meticulously planned and executed an end-to-end event to celebrate Birkenstock’s 250th anniversary, seamlessly blending history, innovation, and experiential design. From media pitching and guest list management to crafting campaign messaging and overseeing every detail of the event’s creative production, the team ensured a flawless execution that left a lasting impression.

Daniel Wellington’s “Stop Time” pop-up event in Sydney’s QVB Forecourt reintroduced the brand to the Australian market through a highly engaging and personalized experience. The activation embodied Daniel Wellington’s signature minimalist design and Scandinavian-inspired aesthetic, creating a sophisticated environment for guests to connect with the brand’s iconic timepieces and jewellery.

Guests were invited to take part in a bespoke book quiz, which recommended personalized reading choices, with the ultimate gift of a carefully selected book. They also received a single-stem floral arrangement elegantly wrapped in Daniel Wellington-branded materials. The sleek and minimalist design, featuring the brand’s products displayed in refined perspex cases, emphasized the brand’s commitment to simplicity and style.

The event generated significant social media engagement and media coverage, amplifying Daniel Wellington’s presence and resonance within the Australian market. Through thoughtful, interactive elements and a highly curated aesthetic, the pop-up created a lasting impression on attendees while driving valuable editorial opportunities.

Approach / HOW WE DID IT

Across a two month project and over two event days, The Concierge Agency planned and executed every detail of the Daniel Wellington “Stop Time” pop-up with meticulous precision. From managing media pitching and guest list curation to crafting the event’s personalised elements, every touchpoint was carefully considered and designed to align with the brand’s ethos. The team ensured the flawless execution of the pop-up, which resonated with both media and consumers, driving strong engagement and fostering lasting connections with the brand.

KitchenAid and Alemais Unveil a Whimsical Stand Mixer Design Celebrating Life and Artistry in the Heart of the Home.

In a captivating world-first design collaboration, KitchenAid has teamed up with the illustrious Australian fashion designer Lesleigh Jermanus and her beloved brand Alemais, to unveil a KitchenAid Artisan Stand Mixer and bowl that transcends mere kitchenware – it’s a work of art that finds its place at the heart of your home.

Imagine summers by the sun-kissed coast, where the days stretch languorously, punctuated by dips in the azure sea, leisurely late lunches, and nights filled with cherished companionship. This vivid tapestry of coastal life has been encapsulated in a design that adorns this extraordinary stand mixer bowl, where pastel hues dance to life as fruit, waves, and a heartfelt love motif.

Approach / HOW WE DID IT

Over 12 months, the Concierge Agency and team led the entirety of the project from partner research and negotiations, campaign messaging and creative production, KOL partnerships, packaging creative, strategic media pitching and experiential event design and execution.