Dimple Color → Range Campaign Launch

Client / Dimple Color

Service / Creative Production

Approach / HOW WE DID IT

 

Dimple Color is a leading manufacturer of coloured contact lenses, offering a wide range of products designed to enhance natural eye colour and provide bold, statement-making looks. With the launch of three distinct collections – Lunar, Tempo, and Statement – the company sought to create a suite of imagery that would effectively differentiate each collection and highlight their unique characteristics.

 

Campaign Objectives:

Create a suite of images that visually demonstrates and differentiates between the three collections

Create visually appealing content for both online and offline marketing channels.

The creative concept, titled “Into The Round,” aimed to utilize the contact lens circle shape as a central motif, incorporating large cutout circle plinths and colour-matched backdrops to create an engaging visual narrative.

 

Creative Execution:

The creative concept, titled “Into The Round,” aimed to utilise the contact lens circle shape as a central motif, incorporating large cutout circle plinths and colour-matched backdrops to create an engaging visual narrative.

One Day Stills & Motion Shoot:

The model shoot involved a vigorous casting process, selecting models with diverse demographics, who were contact wearers or had experience in with working with contacts. The custom built giant circular plinth served as an interactive prop, with models posing in ways that accentuated the lens shape and colour. Colour-matched backdrops provided a cohesive backdrop for each collection, tying the imagery together and enhancing the overall visual impact. For the product still life shoot, we created custom 3D printed circular plinths for the product e-comm images for the collections to interweave the circular shapes across the campaign.

 

Results:

The “Into The Round” creative concept provided a visually engaging framework for showcasing the contact lenses, reinforcing the brand’s commitment to innovation and creativity. The use of models interacting with the circular plinths helped to bring the products to life and create a sense of dynamism and excitement. The imagery generated from the shoot was successfully utilised in marketing campaigns and across the website, driving brand awareness and engagement among consumers.