Client / youtime.com
Service / Communications
Through an always on communications strategy, bespoke pitching, founder profiling and product opportunities we were able to secure a series of earned press spanning business launch news, the brand purpose, founder profiles and product placements to support the launch of beauty content & e-commerce site, youtime.com in Australia.
Right from the start Dani and her team demonstrated fantastic market knowledge, passion, drive and stellar execution. Steve Terry, youtime.com
Approach / HOW WE DID IT
As the youtime communications agency, The Concierge leveraged media relationships and the youtime USP’s to secure the above. Our launch campaign kicked off by first engaging top-tier beauty & lifestyle-centric press through a considered pre- launch send out featuring a curation of youtime’s launch products coupled with a bespoke broadsheet newspaper detailing ‘what is youtime’.
Post-launch, the strategic focus switched to driving founder interviews to amplify the credibility of the platform among consumers. Following this proactive pitch angles were developed to secure press around the podcast launch, unique products and youtimers for commentary.