HexClad → Gordon Ramsay's Aussie BBQ

Client / HexClad

Service / Communications, Production, Event

Arbory Afloat brought Australia’s love for summer BBQs to life, highlighting HexClad’s premium cookware through a dynamic culinary experience.

Guests, including media and KOLs, were treated to an array of epicurean stations, from an interactive serve-yourself area to a BBQ station and curated vegetarian options, all showcasing HexClad’s cutting-edge performance in action. Chefs demonstrated the cookware’s versatility live, bringing the brand’s promise of quality and innovation to the forefront.

A standout moment of the event was the on-site engraving station, where attendees personalised HexClad knives as bespoke keepsakes. The experience also featured a BBQ masterclass led by top chefs, who used HexClad cookware to perfect flame-seared meats, seafood, and vegetables, creating a sensory celebration of culinary excellence.

The event’s hero display of HexClad products served as a captivating focal point, driving significant social media engagement and earning valuable editorial coverage, amplifying HexClad’s presence and impact across the Australian market.

4.6M+
Earned Social Media Reach
125
Earned Instagram Stories
9
Earned Grid Posts
93
Total Guests

Approach / HOW WE DID IT

The Concierge Agency delivered a highly curated event that embodied HexClad’s premium brand values. From coordinating media outreach and managing the guest list to crafting an immersive on-site experience, every detail was executed flawlessly. The team worked closely with chefs and brand partners to create moments that resonated with attendees, seamlessly blending live cooking, personalization, and storytelling to leave a lasting impression.