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Case studies

Your legacy is our vip.

Considered it handled.

Services
Industry
Woman in a lavender sweater holding a small black-and-tan dog in a bright yellow sweater against a purple background.

Collagenie | A Love Letter to Pet Wellness

Service Communications, Event

Woman holding a small fluffy Pomeranian near a cup labeled 'COLLAGENIE' showing off a pet-friendly product moment.

To launch Collagenie — the world's first premium certified organic collagen peptides for pets — into the Australian market, The Concierge Agency conceptualised and delivered a brand activation that felt less like a launch and more like a love letter to pets and their people.

Two women pose under a pastel arch at an outdoor event labeled 'Cake PicNic Sydney' and 'KitchenAid'.

KitchenAid | The Sweetest Day Out

Service Communications, Event

Children at an outdoor bake sale or party grab pastries from a long table, with palm trees and a water view in the background.

A bespoke welcome arch set the tone on arrival. A custom oversized cake installation anchored the space as the visual hero. And a cast of custom-costumed cake ladies brought warmth, whimsy and genuine theatrical delight — turning guests into participants and every corner into a content moment. The result was a world that felt considered, beautiful and wholly inhabited.

Close-up of a woman with eyes closed, calm expression, bathed in warm sunlight.

IKOU | Re-brand Launch

Service Creative Production

Woman sitting against a beige wall, spraying perfume from a clear bottle with eyes closed.

IKOU partnered with The Concierge Agency to launch its refreshed brand identity - reframing self-care as a daily practice rooted in ritual, resilience, and spa-first credibility.

Female athlete standing on a first-place podium, holding a trophy in one hand and a water bottle in the other.

GEM AU | Made to Move Brand Campaign

Service Creative Production

Athletic Black man in blue shorts sits on a white studio floor, stretching his legs, wearing blue mirrored sunglasses; a grooming product bottle stands nearby.

Gem partnered with The Concierge Agency to develop a campaign platform built around a simple reframe: deodorant is not a utility, it is a ritual.