Approach / HOW WE DID IT

Jurlique, a renowned Australian beauty brand committed to harnessing the power of nature to create potent and pure skincare, sought to elevate its brand by offering a unique and exclusive content series.

Campaign Objectives:

Establish Jurlique as a holistic wellness brand beyond skincare.

Collaborate with five wellness experts to provide customers with valuable self-care insights.

Showcase the compatibility of Jurlique’s aromatherapy range with various aspects of wellness.

Creative Execution:

Two-Day Stills and Motion Shoot:

We orchestrated a comprehensive two-day stills and motion shoot, featuring interviews with five prominent wellness experts. The experts included a sleep specialist, a digital content creator, a nutritionist, a mindset coach, and a plant expert, ensuring a well-rounded perspective on holistic wellness. The visuals captured intimate moments of the interviews, providing a genuine and personal connection between the experts and the audience.

Results:

The Self Care Ritual series generated significant engagement across various digital platforms, expanding Jurlique’s audience reach. Jurlique has successfully transitioned from being solely a skincare brand to a holistic wellness brand, resonating with customers seeking a well-rounded approach to self-care.

Conclusion:

The collaboration with five wellness experts through this series positioned Jurlique as a leader in the holistic wellness space. The two-day stills and motion shoot effectively communicated the brand’s commitment to nourishing the mind, body, and soul. By integrating Jurlique’s aromatherapy range into the self-care insights shared by the experts, the campaign provided customers with a tangible and meaningful way to enhance their well-being.