
Client / Maseur
Service / Creative Production
Maseur Footwear, a brand celebrated for its orthopaedic sandals, experienced a resurgence in popularity during the pandemic as consumers sought comfort and wellness in their everyday lives. To capitalise on this renewed interest, TCA was tasked with developing a dynamic ad campaign that highlights Maseur’s unique selling proposition: sandals that massage your feet with every step.
Approach / HOW WE DID IT
We revived 90s icon – Sven, a jovial Nordic masseuse, as a key part of the brand’s messaging – that Maseur sandals could massage your feet as you walk.
The campaign features two compelling TVCs that spotlight the invigorating Original range with its signature nodules and the calming Gentle range, designed for a smooth, soothing experience. This initiative not only reinforces Maseur’s commitment to foot health but also aligns with the growing consumer focus on holistic well-being.
Smooth Sandal – TVC
Invigorating Sandal – TVC
“Our sandals have been iconic with a history of more than 30-years in Australia. The Team have done an amazing job in reimagining and bringing to life the brand and our character with a cheeky and playful tone that is truly distinctive.”
– Ed Sugiaman
Brand Manager Maseur