Moroccanoil → Body Range Launch

Client / Moroccanoil

Service / Communications

We worked with our client Moroccanoil, the global powerhouse in hair and beauty to re-activate the brand in a physical sense; allowing an in-person touch point with key media decision-makers, KOLs and trade networks to launch the market-first entry of the much anticipated Body Care Range. Our goal was to drive home Moroccanoil as a one-stop shop for luxury hair and body care in the Australian market, capitalising on the brand’s new range and scents. This is how we did it. 

Event attendees
in earned media reach
earned social media post
earned media placements
in earned media reach
in IG engagement

Danielle and her team at The Concierge Agency certainly live up to their reputation as leaders and innovators in the communications space. Violet Sainsbury, International Account Manager MOROCCANOIL 

Approach / HOW WE DID IT

Considering the Body Launch in Australia is an entirely new range, we crafted a bespoke media, trade, and KOL-specific Moroccanoil head-to-toe experience.​ This experience saw us craft a 2-day event that highlights key elements for the brand across the Body Range and the Hot Tools Range. We created a brand moment that enabled us the opportunity to have industry tastemakers experience the power that is the Moroccanoil brand; head-to-toe.​ It was an immersive experience, hosted inside an on-brand location with a series of experiential touchpoints, leaving all guests with a unique, sensory experience that will drive post-event coverage, stockist engagement, and, KOL synergies. ​

We hosted the 2-day activation inside Slow House Bondi with 48 guests attending across 2 days. Guests were offered a sauna, massage, hair styling and hand massage finishing off in our gifting suite. Guests were welcomed to the event with a 15-minute informative presentation by Body Educator Jemy Dayrit, covering a  live demonstration of the ‘cocktailing’ of Body products, beginning with the Body Butter, and finishing with the Shimmer Oil.