We worked with our client Moroccanoil, the global powerhouse in hair and beauty to re-activate the brand in a physical sense; allowing an in-person touch point with key media decision-makers, KOLs and trade networks to launch the market-first entry of the much anticipated Body Care Range. Our goal was to drive home Moroccanoil as a one-stop shop for luxury hair and body care in the Australian market, capitalising on the brand’s new range and scents. This is how we did it. 

Approach / HOW WE DID IT

Considering the Body Launch in Australia is an entirely new range, we crafted a bespoke media, trade, and KOL-specific Moroccanoil head-to-toe experience.​ This experience saw us craft a 2-day event that highlights key elements for the brand across the Body Range and the Hot Tools Range. We created a brand moment that enabled us the opportunity to have industry tastemakers experience the power that is the Moroccanoil brand; head-to-toe.​ It was an immersive experience, hosted inside an on-brand location with a series of experiential touchpoints, leaving all guests with a unique, sensory experience that will drive post-event coverage, stockist engagement, and, KOL synergies. ​

We hosted the 2-day activation inside Slow House Bondi with 48 guests attending across 2 days. Guests were offered a sauna, massage, hair styling and hand massage finishing off in our gifting suite. Guests were welcomed to the event with a 15-minute informative presentation by Body Educator Jemy Dayrit, covering a  live demonstration of the ‘cocktailing’ of Body products, beginning with the Body Butter, and finishing with the Shimmer Oil.