TYPEBEA | Damage Repair Range Launch
Service
Creative Production
TYPEBEA partnered with The Concierge Agency to launch the Damage Repair range, a clinically backed system designed to restore hair showing visible signs of stress, wear and breakage. From the outset, the brief was clear. Communicate repair in a way that felt modern, stylish and grounded in real results.
Built around the bold message You broke it. We fix it, the campaign reframed repair as simple and achievable. The creative introduced Damage Repair as a confident, no-nonsense solution for hair impacted by heat styling, bleaching and chemical processes.
The shoot focused on visible transformation. Clean, minimal styling was paired with bold beauty moments to showcase texture, shine and movement. Stills and motion were captured within a single studio setup, ensuring a consistent visual language across all formats. Product interactions, model transformations and hero moments worked together to tell a clear story of smoothness, strength and restored gloss.
Importantly, the campaign positioned TYPEBEA Repair as both credible and accessible. By highlighting the routine as a science-backed system rather than a complicated process, the content reinforced the brand’s belief that repair doesn’t need to be overwhelming.
The final suite included hero videos, cut-downs and stills designed for digital, social and retail rollout. As a result, TYPEBEA launched the Damage Repair range with a clear, confident narrative — one that reinforced a simple truth: repair isn’t complicated, it starts with the right system.
