Tefal x Nesquik | Dolci Ice Cream Maker Campaign

Approach

From concept to delivery, The Concierge Agency led the creative direction and full production of the campaign launch. Pre-production included concept development, set design, talent casting and styling, as well as the design and build of a custom oversized Nesquik can created as the hero visual for the campaign.

On shoot day, stills and motion content were captured side by side. This allowed the team to produce a wide range of assets efficiently while maintaining a consistent creative vision. As a result, the campaign balanced editorial lifestyle storytelling with playful, high-impact content designed for social sharing and press coverage.

Post-production brought the campaign together through colour grading, VFX and sound design. Each asset was refined to ensure visual consistency across formats. Importantly, all content was created with versatility in mind, allowing it to scale seamlessly from earned editorial to digital, in-store point-of-sale and outdoor placements.

Ultimately, the campaign delivered an integrated creative platform that connected innovation with nostalgia. By focusing on emotion rather than product features, the launch achieved strong cultural relevance, audience engagement and long-term brand impact.

"With Dolci, Tefal combines French innovation with everyday simplicity to create the best frozen dessert appliance on the market. This launch is more than just a product - it’s a world-first for us that empowers families to mix nostalgia, creativity, and professional results at home" Jason Borg, Marketing Director ANZ, Groupe SEB Australia