Bamix: The Power To Create
Service
Creative Production
Bamix, the Swiss brand with more than 70 years of culinary heritage, partnered with TCA to create modern creative that honoured its legacy while speaking to a new generation of cooks.
The brief was to build a campaign that positioned Bamix as the kitchen tool for everyday creativity, elevating its reputation through fresh, contemporary storytelling. The shoot delivered a complete visual suite across one production day including a 30 second hero film, a 15 second cutdown, stills for the full product range, instructional videos, and recipe led social content. The creative centred on power to create, showing Bamix in real kitchen moments. Meal preparation, the product in use, and the final dish. Warm light, fresh ingredients, and a clean lifestyle setting shaped the visual language. Every frame highlighted versatility and the simple pleasure of cooking with a tool built to last.
The campaign modernised the brand’s image while staying grounded in its heritage. The work reinforced Bamix as a premium kitchen essential and strengthened its presence across digital and social channels. The final content suite delivered a clear story. Timeless design, trusted performance, and the confidence to create with ease.
