Bamix | Modern Brand Campaign
Service
Creative Production
Bamix, the Swiss brand with more than 70 years of culinary heritage, partnered with The Concierge Agency to create a modern brand campaign that honoured its legacy while connecting with a new generation of home cooks.
The brief was to reposition Bamix as a kitchen essential for everyday creativity. The campaign needed to feel contemporary and lifestyle-led, while reinforcing the brand’s reputation for quality, longevity and trusted performance.
The production was delivered across a single shoot day, capturing a complete visual suite. This included a 30-second hero film, a 15-second cutdown, stills across the full product range, instructional content and recipe-led social assets. The creative centred on the idea of power to create, showing Bamix in real kitchen moments — from meal preparation and product-in-use to the final plated dish.
Warm lighting, fresh ingredients and a clean, lived-in kitchen setting shaped the visual language. Each frame was designed to highlight versatility, ease of use and the simple pleasure of cooking with a tool built to last.
Importantly, the campaign modernised Bamix’s image without losing its heritage. The final content reinforced the brand’s position as a premium kitchen essential and strengthened its presence across digital and social channels. The result was a clear and confident brand story — one built on timeless design, trusted performance and the freedom to create with ease.
