Moroccanoil Treatment Mist | An Intimate Beauty Launch

Service

Communications Event

To celebrate the launch of Moroccanoil Treatment Mist, The Concierge, on behalf of long-term agency client Moroccanoil Australia, hosted an intimate end-of-year gathering for its closest media and KOL community.

Set within the refined surrounds of The Butler, Potts Point, the experience was curated to mirror the essence of the new product; effortless, elevated and weightless. Every detail, from the setting to the flow of the evening, reflected Moroccanoil’s signature blend of luxury and ease.

The event featured an educational address by Moroccanoil Global Ambassador, Richi Grisillo, who shared expert insight into the innovation behind Treatment Mist, reinforcing the brand’s authority and leadership in haircare.

Bringing together industry leaders, talent and media, the evening marked both the debut of Moroccanoil’s latest innovation and a celebration of the relationships and creative momentum that defined Moroccanoil Australia’s year.