Oz Hair & Beauty: Brand Campaign

Approach

TCA led creative direction and production from concept through to delivery. Pre-production focused on casting diverse talent, story development, and designing a set of environments that reflected everyday life moments. Four custom built sets were created in studio, each centred around a familiar scenario. Exercising, family life, running errands, and time at the office.

Each set was designed to feel recognisable yet elevated, allowing hair to remain the hero within real world contexts. Art direction, styling, and wardrobe were tailored to each environment, supporting movement, texture, and authenticity without distraction. Direction prioritised candid interaction and natural energy, capturing hair in motion and in moments of confidence throughout the day.

Motion and stills were captured concurrently across all four sets to maximise output within a single shoot day. This approach ensured visual consistency while delivering a broad range of assets across formats. Post production refined colour, pacing, and tone while maintaining an honest, lived in feel. The final content suite balanced relatability with polish, creating a cohesive campaign with longevity across channels.

"It’s been a pleasure working with The Concierge Agency over the past few years. From the outset, their team demonstrated a strong understanding of our brand, commercial objectives, and customer-first mindset, which made them a highly effective and trusted partner. Their ability to balance creativity with performance was particularly valuable, ensuring the campaign not only looked great but delivered meaningful outcomes. I would happily recommend The Concierge Agency to any brand looking for a smart, reliable, and highly capable agency partner, and I look forward to working with them again in the future." Tash Driver - Head of Brand Marketing