Tefal x Nesquik – Dolci Launch
Service
Creative Production
Tefal partnered with Nesquik and TCA to launch the Dolci Ice Cream Maker, a campaign designed to transform the way people experience dessert at home. The objective was to reimagine Nesquik as a modern flavour essential while positioning Dolci as the appliance that brings it to life – celebrating joy, nostalgia and creativity in every scoop.
The campaign fused nostalgia with innovation, blending the flavours of childhood with a new generation’s appetite for playful, customisable treats. Creative direction and production were led by TCA, delivering a suite of stills and motion assets crafted for both editorial storytelling and thumb-stopping digital formats. The hero set piece featured talent inside a larger-than-life Nesquik can, staged across the three iconic flavours: chocolate, banana and strawberry, bringing the campaign message Mix, Chill, Repeat to life.
The campaign celebrated the emotional power of homemade desserts, positioning Dolci not through specs or trends but as a “magic maker” of everyday joy and indulgence. Assets rolled out nationally across digital, earned press, POS and OOH, giving the launch cultural relevance and strong shareability. Nesquik’s presence deepened the resonance of the campaign—more than a co-star, the brand played a playful partner in evoking childhood flavours, nostalgia and imagination for a millennial family audience.
