TYPEBEA: Damage Repair Campaign
Service
Creative Production
TYPEBEA partnered with TCA to launch the Damage Repair range, a clinically backed system created to restore hair that has undergone heat, colour, and chemical treatments.
You broke it? We fix it. The brief was to build a campaign that communicated repair in a way that felt modern, stylish, and rooted in real results. The goal was to introduce the range as the go to solution for hair showing signs of stress, wear, and breakage.
The campaign focused on the visible transformation of damaged hair through a simple message. The fix starts here. The shoot balanced clean, minimal styling with bold beauty moments, showing texture, shine, and movement. Stills and motion were captured within one studio setup to keep the visual language consistent across formats. Product shots, model transformations, and hero product interactions shaped the narrative, with a focus on smoothness, strength, and restored gloss.
The final campaign positioned TYPEBEA Repair as a credible, results driven system. The content highlighted the routine as a simple, science backed fix for hair that has been through heat styling, bleaching, or chemical processes. With hero videos, cutdowns, and a suite of stills for digital, social, and retail, the range launched with a clear and confident story about restoring hair health. The visuals reinforced TYPBEA’s message. Repair is not complicated. It starts with the right system.
