Hexclad: Gordon Ramsay Exclusive Event

Service

Communications Event

Set against the backdrop of Melbourne’s Yarra River, the HexClad x Gordon Ramsay event at Arbory Afloat brought Australia’s love for summer BBQs to life, highlighting HexClad’s premium cookware through a dynamic culinary experience.

Guests, including media and KOLs, were treated to an array of epicurean stations, from an interactive serve-yourself area to a BBQ station and curated vegetarian options, all showcasing HexClad’s cutting-edge performance in action. Chefs demonstrated the cookware’s versatility live, bringing the brand’s promise of quality and innovation to the forefront.

A standout moment of the event was the on-site engraving station, where attendees personalised HexClad knives as bespoke keepsakes. The experience also featured a BBQ masterclass led by top chefs, who used HexClad cookware to perfect flame-seared meats, seafood, and vegetables, creating a sensory celebration of culinary excellence.

The event’s hero display of HexClad products served as a captivating focal point, driving significant social media engagement and earning valuable editorial coverage, amplifying HexClad’s presence and impact across the Australian market.

The event cemented HexClad’s position as a leader in premium cookware, with live demonstrations and hands-on experiences driving strong product advocacy among media and key opinion leaders. The personalised touches and chef-led masterclasses generated high levels of social sharing and editorial coverage, significantly amplifying brand visibility. Beyond the event, the celebration strengthened HexClad’s connection to Australian culinary culture, reinforcing its reputation for quality, innovation, and performance.