Nude By Nature, Esmi and Poni join the boutique agency's growing publicity roster in an expanded VidaCorp partnership.
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Nude By Nature, Esmi and Poni join the boutique agency's growing publicity roster in an expanded VidaCorp partnership.
The Concierge Agency has been appointed to lead public relations for three VidaCorp beauty brands – Nude By Nature, Esmi, and Poni.
The appointment builds on TCA’s year-plus relationship with Nude By Nature, with VidaCorp expanding the agency’s remit to include sister brands Esmi and Poni – consolidating its beauty portfolio under one strategic communications partner in the Australian market.
TCA will drive strategy across media relations, influencer engagement, brand partnerships, creative campaigns and event activations, working in close collaboration with VidaCorp’s internal communications team to elevate visibility for each brand across the Australian market.
Meet the brands
Nude By Nature is one of Australia’s most recognised natural beauty brands. Founded in 2008, the cruelty-free makeup label built its name on naturally derived, mineral-based formulations that deliver performance without compromise – earning it shelf space in major retailers across Australia and international markets.
Esmi is the results-driven Australian skincare brand known for its targeted serums, tailored treatments, and highly engaged community. With a philosophy built around personalised routines and skin confidence, Esmi has grown from a Gold Coast start-up into one of the country’s most loved direct-to-consumer skincare names.
Poni is the playful Australian cosmetics brand that made its mark on beauty essentials. Known for cult-favourite beauty products and bold, personality-led branding, Poni has carved out a loyal following by making expressive, easy-to-use beauty accessible to everyone.
“The best kind of new business is the kind that comes from trust. Extending our work with Nude By Nature into the wider VidaCorp portfolio is exactly that – a client seeing the value of the partnership and wanting more of it. Esmi and Poni are brands with real personality and real momentum, and we can’t wait to build their next chapter,” said Danielle Williams, CEO & Founder of The Concierge Agency.
Work with us
The Concierge Agency is a Sydney-based creative public relations agency specialising in fashion, beauty, and lifestyle. If you’re looking for a PR partner who leads with strategy and executes with creativity, we’d love to hear from you.
