Maseur: The Return of Sven TVC Campaign

Service

Creative Production

Maseur engaged TCA to refresh the creative direction of their heritage footwear brand, with a campaign designed to modernise its image and connect with a younger audience while still honouring its legacy with the iconic Sven character. The objective was to reposition Maseur as the go-to for comfort, style, and everyday wellbeing through an aspirational content rollout.

A one day shoot was shot in a film studio utilising green screen in preparation for high level VFX. TCA managed thr creative direction, casting, styling and production, delivering 2x 15sec TVC’s to be aired on nationwide liner tv and campaign stills for brand owned channels and POS rollout. By pairing modern styling with authentic character-driven storytelling, the visuals reframed Maseur as both timeless and fashion-forward.

The content rollout gave Maseur a renewed presence across digital, social and retail channels. The campaign assets strengthened the brand’s positioning in market and helped reconnect with both loyal customers and new audiences. The result was a body of work that honoured the brand’s history while setting the stage for its future.