A’kin

Client / A'kin

Service / Creative Production

Approach / HOW WE DID IT

 

A’kin, a brand committed to harnessing the power of nature for effective skincare, underwent a significant relaunch with new branding, packaging, and a refined product range focusing on haircare and deodorants. The relaunch aimed to communicate A’kin’s unique selling points of being Australian Made, harnessing powerful botanicals, and delivering proven results.

 

Campaign Objectives:

Introduce A’kin’s new brand identity and product range to the market.

Emphasize the brand’s commitment to Australian-made products and potent botanical ingredients.

Increase sales and establish A’kin as a top contender in the haircare and deodorant market.

 

Creative Execution:

Three-Day Stills and Motion Shoot:

The campaign spanned three days, featuring a combination of stills and motion content to be used across various platforms. Days 1 and 2 focused on capturing the diversity of healthy hair types and botanicals in a studio setting, highlighting the natural essence of A’kin’s products. Day 3 focused on creating a suite of creative e-commerce images showcasing the new packaging and product textures. These images complemented the lifestyle imagery and provided a comprehensive view of the products.

 

Multi-Platform Deployment:

The content was strategically deployed across Out of Home billboards, the brand’s website, social media platforms, and advertising on media partner websites. Each piece of content reinforced A’kin’s key differentiators: being Australian Made, utilising powerful botanicals, and delivering proven results. The visuals showcased the natural beauty of healthy hair and the botanical ingredients, aligning with the brand’s commitment to purity.

 

Results:

The relaunch campaign contributed to a substantial increase in sales across the haircare and deodorant product categories in the first quarter. A’kin secured a position in the top 10 of New Product Development (NPD) with national retailers, indicating the successful market reception of the relaunch. The brand’s messaging and visuals effectively communicated the unique selling points, resonating with both existing and new customers.

 

Conclusion:

A’kin’s relaunch campaign achieved its objectives by effectively communicating the brand’s commitment to Australian-made, powerful botanicals, and proven results. The combination of stills and motion content allowed for a comprehensive visual presentation of the new product range, contributing to increased sales and market recognition.

Jurlique

Client / Jurlique

Service / Creative Production

Approach / HOW WE DID IT

 

Jurlique, a renowned Australian beauty brand committed to harnessing the power of nature to create potent and pure skincare, sought to elevate its brand by offering a unique and exclusive content series.

 

Campaign Objectives:

Establish Jurlique as a holistic wellness brand beyond skincare.

Collaborate with five wellness experts to provide customers with valuable self-care insights.

Showcase the compatibility of Jurlique’s aromatherapy range with various aspects of wellness.

 

Creative Execution:

Two-Day Stills and Motion Shoot:

We orchestrated a comprehensive two-day stills and motion shoot, featuring interviews with five prominent wellness experts. The experts included a sleep specialist, a digital content creator, a nutritionist, a mindset coach, and a plant expert, ensuring a well-rounded perspective on holistic wellness. The visuals captured intimate moments of the interviews, providing a genuine and personal connection between the experts and the audience.

 

Results:

The Self Care Ritual series generated significant engagement across various digital platforms, expanding Jurlique’s audience reach. Jurlique has successfully transitioned from being solely a skincare brand to a holistic wellness brand, resonating with customers seeking a well-rounded approach to self-care.

 

Conclusion:

The collaboration with five wellness experts through this series positioned Jurlique as a leader in the holistic wellness space. The two-day stills and motion shoot effectively communicated the brand’s commitment to nourishing the mind, body, and soul. By integrating Jurlique’s aromatherapy range into the self-care insights shared by the experts, the campaign provided customers with a tangible and meaningful way to enhance their well-being.

Oz Hair & Beauty

Client / Oz Hair & Beauty

Service / Creative Production

Approach / HOW WE DID IT

 

Oz Hair & Beauty, a leading retailer in the Australian beauty industry, approached us to create a comprehensive campaign that would position them as the go-to destination for hair and beauty brands. The goal was to showcase the diversity of their product offerings and emphasise their commitment to catering to all hair and skin types.

 

Campaign Objectives:

Establish Oz Hair & Beauty as Australia’s premier destination for a wide range of hair and beauty brands.

Showcase diversity in hair and skin types through a dynamic and engaging location shoot.

Create visually striking e-commerce images to enhance the online shopping experience.

 

Creative Execution:

Two-Day Campaign Shoot:

The shoot shot on location and in studio, featured a diverse array of models, each representing different hair and skin types. Bright, pop colors in styling were employed to align with the vibrant personality of the Oz Hair & Beauty brand. The campaign aimed to celebrate diversity and inclusivity, reinforcing Oz Hair & Beauty’s commitment to catering to the unique needs of all customer.

Studio Shoot – Creative E-Comm Suite:

In the studio, we focused on creating a captivating e-commerce suite of images for the website. Custom plinths were built using the brand’s graphic devices and colour palette, providing a consistent and visually appealing backdrop for the products. The studio shoot showcased a variety of hair and beauty products, effectively highlighting shopping categories across the website and encouraging a seamless online shopping experience.

 

Results:

The campaign garnered attention across social media platforms, driving increased brand awareness and engagement. Oz Hair & Beauty was successfully positioned as Australia’s ultimate destination for a wide range of hair and beauty brands, catering to diverse customer needs. The e-commerce images contributed to a more visually appealing and user-friendly website, resulting in improved online customer interactions and conversions.

 

Conclusion:

The three-day campaign successfully elevated Oz Hair & Beauty’s brand image, emphasising its commitment to diversity and inclusivity in the beauty industry. The combination of the location shoot, featuring models with various hair and skin types, and the studio shoot, producing a creative e-commerce suite, effectively communicated the brand’s personality and product range. As a result, Oz Hair & Beauty solidified its position as the leading destination for hair and beauty enthusiasts in Australia.

Dr Lewinns

Client / Dr Lewinn's

Service / Creative Production

Approach / HOW WE DID IT

 

Dr LeWinn’s, a renowned skincare brand, approached us to create a compelling and innovative campaign for the launch of their groundbreaking Vegan Inner Beauty Range. This new range aimed to revolutionise skincare by offering a customisable daily collagen solution to support skin health from the inside out. The Vegan Inner Beauty Range featured both liquid shots and powder formats, available in a variety of flavours for a convenient and enjoyable addition to daily beauty routines.

 

Campaign Objectives:

Showcase the customisation and convenience of Dr. LeWinn’s Inner Beauty Range.

Emphasise the ease of incorporating collagen into a woman’s daily activities.

Create visually appealing content for both online and offline marketing channels.

 

Creative Execution:

Day in the Life Location Shoot:

We conceptualised and executed a dynamic “Day in the Life” location shoot that followed a woman through her daily activities. The shoot captured key moments such as the protagonist at work, running errands, enjoying a coffee or smoothie, and practicing yoga, emphasising the seamless integration of Dr. LeWinn’s Inner Beauty Range into her routine. The visual narrative highlighted the product’s versatility and adaptability to various lifestyles.

Product Focus Studio Shoot:

To complement the lifestyle story, we produced a product-focused studio campaign. Aesthetically styled images showcased the Inner Beauty Range in a studio setting, reinforcing the day-to-day scenarios from the location shoot. Still life imagery was carefully crafted to emphasise the product’s details, flavours, and the overall sensorial experience, enhancing the visual appeal for online and offline promotional materials.

 

Results:

The campaign generated significant buzz on social media platforms, with an increase in brand engagement and user interactions. Dr LeWinn’s Vegan Inner Beauty Range gained visibility as a unique and convenient solution in the skincare market. The combination of the lifestyle and studio campaigns provided a holistic and comprehensive representation of the product, resonating well with the target audience.

 

Conclusion: The launch campaign successfully positioned Dr LeWinn’s Vegan Inner Beauty Range as a pioneer in the skincare industry, offering a customisable and convenient approach to daily collagen intake. The combination of the “Day in the Life” location shoot and the Product Focus studio shoot effectively communicated the product’s versatility, making it an integral part of a woman’s everyday beauty routine. The campaign not only met but exceeded the client’s expectations, contributing to the success of the product’s market debut.